What is Marketing-as-a-Service?

Marketing-as-a-Service is a bundle of technology and marketing services that enable world-class digital marketing capabilities that are outsourced.  MaaS combines marketing infrastructure, IT and data management services, and creative and execution services into a single offering.

 
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How MaaS Benefits You

  • Expertise
  • Strategy
  • Flexibility
  • Productivity & Time Management
  • Cost Savings
 
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MaaS is a good solution for:

  • Startups
  • Small Businesses
  • Medium Business
  • Corporations

How MaaS Works

Discovery

We take the time to get to know your business. Understanding your business from the inside out gives us the opportunity to 

On-boarding & Integrations

We define a key point of contact and set you up for in-boarding and integrate into your company. 

Marketing Strategy

After understanding your business functions and infrastructure, we carefully build a new marketing strategy to fit your business goals. This includes analyzing your target markets, reviewing previous marketing initiatives and 

Tactics Selection

Once your strategy is created, we can start looking at tactics. This can be any combination of tactics that you choose, and can vary based on target markets. There may also be on-going general tactics implemented like social media updates, PPC, and blogging.

Maintenance & Reporting

We provide monthly, quarterly, and yearly reporting to ensure that we're meeting business goals. We nimbly work to tweak and refine tactics when we see patterns in the strategy.


Our Marketing Services 

Your Marketing Technology Experts

Building a business is challenging enough. Finding a CMO, investing, and testing Marketing tactics is an arduous process. Our Marketing Technology experts are an extension of your company and ready to begin strategizing, executing, and measuring results - so you don't have to.

 
  • Analytics & Reporting
  • Brand Maintenance
  • Case Studies
  • Content Marketing
  • Email Marketing
  • Event Planning & Support
  • Exec/Board Presentations
  • Press Releases
  • Sales Support & Training
  • Demand Generation
  • Demos & Videos
  • Digital Advertising
  • Social Marketing
  • Sponsorship Support
  • Thought Leadership
  • Traditional Advertising
  • Visual Identity
  • Website Development
  • White Papers
  • Etc.

Companies constantly struggle to determine how much to invest in marketing.  In the last decade, no industry has transformed as much as marketing.  With the rise of social media, CRMs and Marketing Automation software, it's become not just a creative challenge to attract new clients, but also a digital and technical one. As a result, the emergence of Marketing-as-a-Service is a perfect solution for growing a modern business no matter the size. Like Software-as-a-Service, much of what needs to be executed for marketing can all be done off-site now. 

Marketing-as-a-Service means the marketing agency, like LNCG, serves as an extension of your marketing department. We strategize, manage your marketing and analytics software, provide sales support and enablement tools.


What is marketing-as-a-service?

Marketing-as-a-Service (MaaS) offers fully administered and maintained marketing solution.  It is used to outsource the responsibilities of hiring, training, and paying for an entire marketing team. MaaS is typically used by organizations that prefer to dedicate resources elsewhere without sacrificing the on-going demands of marketing your business. Similar to Managed Hosting Providers with the convenience of Software-as-a-Service, MaaS has emerged as the future of marketing. The real question is - what are you waiting for?