Technology companies require a different approach to marketing.
The art and science of selling your product or service is rapidly changing, and with enterprise, often times complex sales, learning how best to utilize marketing, automating processes and ensuring that each touch point in a customer's buying process is finely tuned is an on-going ever evolving specialty.
At LNCG, we work as an extension of your marketing department, often monitoring, and providing input towards your business goals so you can focus on building your product/service and we can focus on spreading the message.
Inbound Marketing Method
Want to automate? Marketing Automation gives you the power to attract leads, capture, qualify, and attain new customers.
Tech Marketing Funnel
Each stage has different touch points with their own respective metrics and tactics.
Our Strategic Process
We start all projects with and in-depth assessment of your market to understand where you sit and unveil available opportunities.
Positioning & Strategy
Based on our assessments, we help you develop a strategy that makes you stand out from your competitors and attracts the right leads.
A thorough analysis of your current brand is performed with updates to align with the new strategy. We'll design and develop a new website and introduce new software to support automation.
Marketing Tactics Mix
Only after research do we carefully decide which marketing tactics to use and establish a unique marketing mix specific to your company and your target markets.
We're an extension of your team and we evaluate, measure, and try new tactics when things don't work.
We work as a cohesive unit with your company to continuously refine, update, and improve on your marketing efforts that drives business results.